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Old Man Alan, originally known for his mood boards, took the internet by storm in 2022 with the slogan: “I don’t work construction, I just really like this shirt.”
Over the past two years, oMA has consistently released merchandise featuring playful yet minimalistic designs, mastering the art of simplicity. By reinterpreting classic logos, they created another iconic piece — the NY NY HATS — which quickly gained traction among style influencers across social media.